There is a boutique clothing brand based in Lahti, Finland and it’s modernizing Finnish fashion design in a way that is respectable to Nordic roots, yet cool enough for the men of today. Nurmi, as it’s known, is the brainchild of Anniina Nurmi who creates simple and minimal basics made with environmentally-friendly materials.
With a commitment to keep their operations transparent, Nurmi uses only ethical and sustainable resources in the construction and creation of their clothing. You’ll find incredible basics like well-fitted button downs, henleys, jeans and more. Nurmi uses hemp, organic cotton, recycled materials and produces most everything locally in Finland. In their autumn/winter 2014 collection, natural dyes and earthy silhouettes make for a refreshingly simple direction to take your wardrobe. Here are a few favorites from their latest collection.