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British-born beauty and wellness brand, The Organic Pharmacy, has opened its doors in a long-awaited launch on the East Coast of the United States. A small storefront lures you in from the sidewalks on Bleecker Street in the West Village of Manhattan. Inside, a dreamworld filled with scientifically-rooted skincare products, vitamins, supplements and skin tips. Basically, it’s heaven on Bleecker.

Step inside off the sidewalk and instantly you’re in another world. the Organic Pharmacy prides itself on their pure, environmentally friendly products which address skin conditions ranging from acne to aging. But, don’t think because this brand uses “natural” ingredients that it equates to ineffective. No. The makers behind The Organic Pharmacy, including its original founder Margo Marrone, insist on using homeopathic principles and pharmaceutical grade organic herbal extracts that have been proven effective.

One of my favorite products include the Rose Plus Marine Collagen Complex, which aids in smoothing skin and rebuilding collagen and elasticity. Also, the Travel Discovery Kit which includes travel-size samples of the brand’s best-selling products is perfect for those on the run. Don’t miss this opening and be sure to go home with at least one purchase, there’s something that will revolutionize your autumn beauty and grooming routine. I promise.